Hotel Review: The Standard, Singapore

Written By Traveling Tum

Singapore is an urban city with lots to do and explore and one of the best part about traveling to Singapore is shopping. Who doesn’t love the shopping rush in Orchard Road which is the largest shopping area in Singapore with lots of brands from high-fashion to everyday street wear. Not only that, Orchard Road is such a convenient location to go everywhere.

Although I’ve been to Singapore many times, yet there are some areas that I didn’t get a chance to explore until this time around. And I’m glad I was able to find the lush side of Singapore and the convenience of the urban city right here at The Standard Hotel, Singapore.

The Standard Hotel is not unfamiliar name to a lot of peopele but it might not as well as Marriott or Hilton. The first time I heard about the Standard Hotel is when it ventured into Thailand back in xxx. The hotel concept is originated from Sunset Strip in West Hollywood, California. The first Standard Hotel opened in 1999 and It was developed by Andre Balazs Properties, transforming a former Thunderbird Motel. After that, the Standard International was formed in 2013 when Amar Lalvani acquired The Standard brand.  

The Standard Hotels is a group of boutique hotels known for their unique design, cultural relevance, and vibrant atmosphere. Here's a breakdown of what makes them stand out:  

Key Characteristics:

  • "Anything but standard": This tagline reflects their aim to defy conventional hotel norms.  

  • Focus on Lifestyle: They position themselves at the intersection of art, fashion, music, design, food, and nightlife.  

  • Community Engagement: The hotels aim to become hubs for both travelers and locals, fostering a sense of community.  

  • Design-Forward: They often collaborate with artists and designers to create distinctive and often bold aesthetics.  

  • Global Sensibilities: While originating in the US, the brand has expanded internationally, incorporating local cultural flair into their properties.  

  • In October 2024, Hyatt Hotels Corporation completed the acquisition of Standard International. Hyatt plans to integrate Standard Hotels into its World of Hyatt loyalty program.  

  • Thailand: Bangkok, Hua Hin  Thailand: Bangkok Phra Arthit (under the StandardX brand)  

    Singapore (The Standard)  

Upcoming Locations:

  • Pattaya Na Jomtien (2025)  

Former Locations:

  • Los Angeles (Hollywood and Downtown LA)

Brands under Standard International (now part of Hyatt):

  • The Standard: Their flagship boutique hotels.

  • The StandardX: A "rebellious younger sibling" brand catering to modern travelers with a more straightforward concept.  

  • Bunkhouse Hotels: A separate group of hotels known for their Texan charm and community focus.

  • The Peri Hotels: Another hotel brand in their portfolio.

  • The Manner: A new luxury brand that debuted in SoHo, New York, in 2024.  

Residential Developments:

The Standard also has branded residences in various locations, including Miami, Lisbon, Phuket, and Hua Hin.  

In summary, The Standard Hotels is more than just a place to stay; it aims to offer a unique cultural experience with a strong emphasis on design, community, and breaking away from traditional hotel concepts.

Sources and related content

Traveling Tum